Designer Feature Summer 2022 – ASID California North

PHOTO by LAURIE FRANKEL

SERENA DUGAN STUDIO

TEXTILES & FINE ART

Launched in 2020, Serena Dugan encompasses textiles, wallpapers, paintings and objects by Serena Dugan, an artist and textile designer based in Sausalito, California.

Serena Dugan Studio recently introduced a new collection of block printed fabrics in spring 2022, which is available through select showrooms and online at serenadugan.com. Her new rug collection with Erik Lindstrom will debut Fall 2022 through Erik Lindstrom showrooms and www.eriklindstrom.com/

The Serena Dugan Studio collection has a calm, but elevated sense of worldly spirit. For each of her designs, Serena is inspired by a global reference – a city, a decorative element, an artist, an item, or in many cases, a feeling of belonging.

With an education in both Psychology and Fine art, Serena has spent the past 20 years developing her imprint as a painter, textile designer, and Chief Creative Officer of Serena & Lily, the home and lifestyle brand she launched 15 years ago, and now at the helm of the namesake brand.

Serena’s rallying belief is in the power of art to transform an environment into an experience.

This can take the form of an energetic painting or a striking pattern that defines and enlivens a space. Her background in both mediums allows her to toggle between the two as she explores the themes of rhythm and form. With pattern, her focus is on creating harmony through repetition, shape, and placement. With painting, she creates impact through layering and composition. Each art form sharpens the other by means of opposition — both equally representative of her aesthetic fingerprint.

This airy space sits out on a lively pier on the Sausalito waterfront. In the morning it fills with light, the garage door opens and studio bustle commences. There are always multiple projects and creative threads happening at once, each igniting, inspiring, and informing the other.

SERENA DUGAN STUDIO

TEXTILES & FINE ART

Serena’s rallying belief is in the power of art to transform an environment into an experience.

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